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THE WINE FESTIVAL CHANGES NAME | |
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Vancouver, BC (May 10, 2012) - Canada's premier wine show has officially changed its name to Vancouver International Wine Festival.
The new name drops "Playhouse" from the title. The change was announced
by Randy Kaardal, chair of the festival's board of directors, at
today's regularly scheduled meeting of participating agents and industry
partners. The wine festival was created in 1979 as a fundraiser for the
Vancouver Playhouse Theatre Company, and raised $7.8 million over the
ensuing 34 years. But in March of this year the theatre company
announced that it was ceasing operations. The final production in the
2011/2012 Playhouse season, God of Carnage, ended its run on May 5.
"The festival
plays an important role in the culture of the city," said Kaardal in
making the announcement. "We will honour our commitment to the 25,000
wine lovers who make our festival such a success, and to the many people
in the local and international wine and hospitality community who help
make the festival possible. The festival is an important ingredient in
Vancouver's thriving food and hospitality industry, generating millions
of dollars in economic impact through accommodation, restaurant and
catering expenditures and wine sales - to say nothing of year-round
jobs. We look forward to producing a very successful 2013 Vancouver
International Wine Festival."
The festival's
board of directors expects to make and announce a decision in July about
future fundraising initiatives. At present, the festival is
constitutionally bound as a fundraiser for the Vancouver Playhouse
Theatre Company, and changing the designated charity requires a change
of constitutional purpose and bylaws.
The festival will transition to its new identity in the coming months. The new URL is www.vanwinefest.ca and staff email addresses will change.
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2013 HIGHLIGHTS AND KEY DATES
The
2013 festival plans to once again be headquartered at the Vancouver
Convention Centre and at top restaurants and hotels throughout the city.
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ABOUT THE VANCOUVER INTERNATIONAL WINE FESTIVAL
The Vancouver International Wine Festival, Canada's premier wine show,
will run from February 25to March 3, 2013. VanWineFest is one of the
biggest and oldest wine festival events in the world. It features some
1,700 wines from 180 wineries representing 15 countries. Each year, the
spotlight shines on one country or region and that region has more
wineries, wines and themed events than any other. In 2013, the theme
region is California. There also is an annual varietal or global focus,
and for 2013 that varietal is Chardonnay. The festival features a week
of special events including the Bacchanalia Gala Dinner + Auction, as
well as wine seminars, wine minglers, winery dinners, and lunches and
brunches at fine restaurants and hotels. The Vancouver International
Wine Festival has three mandates: provide an informative, educational
and entertaining wine experience for public and trade; be a premier
marketing opportunity for the wine industry and festival partners; and
raise funds for a designated charity. Since its inception in 1979, the
festival raised $7.8 million for the Vancouver Playhouse Theatre
Company. The theatre company announced in March 2012 that it was ceasing
operations. The festival will announce a new designated charity in
summer 2012.
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Taste responsibly!
Do not drink and drive. Visit the Get Home Safe booth for a free transit ticket. You must be 19 or older to attend.
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