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Social Media Symposium

Wednesday, February 29

Morris J. Wosk Centre for Dialogue,

Simon Fraser University, Asia Pacific Hall

580 West Hastings Street

Bubble Reception  - 1:15 pm - 1:40 pm

Symposium  - 1:45 pm – 5:00 pm

Post -Reception from - 4:00 pm – 5:00 pm

The prevalence of social media is an undeniable aspect of modern life. Facebook, Twitter, and related sites are accessible almost anywhere thanks to smartphone apps and tablet computers. Word-of-mouth advertising is more important than ever before, and the new social media bring with them unique ways to attract consumers’ attention to a product. The sheer volume of data exchanged, however, means that there’s a real danger of information overload. This interactive symposium will discuss ways to survive – and even thrive – in the age of social media.

Grab a glass of bubble and join Anthony Gismondi, Rick Bakas, winery principals and marketing and social media gurus as they delve into the future of wine marketing. Afterwards, join the panelists and your peers over a glass of wine sold in today’s market.

Moderators: Anthony Gismondi and Rick Bakas


Reception Wine Sponsors:

Familia Schroeder Deseado

Henkell Rose

Post- Reception Sponsors

Tinhorn Creek Vineyards Cabernet Franc

Hahn Winery Pinot Noir

Along with wines from the Wine Access Canadian Wine Awards Lunch


Symposium Panelists:

Rick Bakas, @RickBakas

Certified Sommelier, RickBakas.com, Bakasmedia.com

Rebecca Bollwitt, @Miss604

Senior Partner, sixty4media.com / Founder, Miss604.com

Bradley Cooper, @Bradinator @Township7

Winemaker, Township 7 Vineyards & Winery

Anthony Gismondi, @TheSpitter

Editor-in-Chief, Wine Access; Columnist, The Vancouver Sun

William Leigon, @hahnwines

President, Hahn Family Wines

Allison M Markin, @allisonmmarkin @okanagantaste

Founder and Principal, All She Wrote Consulting

Sandra  Oldfield, CEO, @SandraOldfield

Winemaker, Tinhorn Creek Vineyards

Ben West, @benjwest @xomo

Co-Founder, Xomo Digital Inc.

Dave Teixeira, @davedotca

Dave.ca Communications

Charles Zuckermann, @Czuckermann

Zook-It Media & Marketing



Sponsored by ContainerWorld, IVSA and Wine Access 

"the true decision-makers of wineries and the wine industry from around the world are all together, so the side meetings and boardroom discussions are more fruitful than any other festival in Canada, which of course, is incredibly valuable."
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