What does it mean to “tell the truth” – truth about what, truth
according to
whom? While every ingredient in your breakfast cereal is dutifully
listed,
do you really know what goes into your wine besides grapes? The Age
of Scrutiny is here, at the retail counters and on the magazine racks.
Will
the wine industry lead or follow on issues of transparency, consistency
and compliance? Anthony Gismondi, Glenn Sigurdson and prominent
industry leaders took on this broad topic for discussion.
TOTAL: 18:20 Minutes Part 1: Setting the Stage - 0:00 to 4:42 Part 2: What Do Consumers Want? - 4:43 to 12:24 Part 3: Busted! - 12:25 to 14:19 Part 4: Lessons Learned? 14:20 - 18:20
1) The Age of Scrutiny is here, and its 'truth sleuths' are on the move in the vineyards and at the counter. Which one of the following factors will be most important in encouraging the world of wine to know and disclose 'the truth?'.
a) Corporate social responsibility: 6 b) Industry standards and codes: 16 c) Laws and regulations: 25 d) All of the Above: 44 e) None of the Above: 10
2) What is the main advantage of product disclosure labeling? a) Promotes product differentiation: 19 b) Helps tell the product story: 5 c) Helps satisfy consumer information needs: 75 d) Serves to guide or avoid future regulation: 2 e) Discourages bad industry practices: 18
3) What is the main disadvantage of product disclosure labeling? a) Confuses the consumer: 22 b) Decreases consumer sales: 5 c) Costs too much to develop/implement: 14 d) Has a narrow focus that does not provide complete information: 41 e) Could make accepted winemaking and winegrowing practices seem controversial: 39
4) Which one of the following topics is the most important to include on wine labels in order for CONSUMERS to believe that they have been told 'the truth?' a) Where it's from (country/region of origin for grapes, winery, etc.): 88 b) What's in it (additives, preservatives, blends, etc.): 26 c) How it was made (fair-trade, sustainable, organic, GHGs, etc.): 8
5) Which one of the following themes do you consider is the most important to include on wine labels in order for INDUSTRY to believe that they have told 'the truth?' a) Where it's from (country/region of origin for grapes, winery, etc.): 81 b) What's in it (additives, preservatives, blends, etc.): 34 c) How it was made (fair-trade, sustainable, organic, GHGs, etc.): 9
6) For which group is it most important to have the country or regions of origin disclosed on the wine label? a) Consumers: 90 b) Retailers: 7 c) Wine Industry: 14 d) Government: 3 e) Advocacy: 1
7) For which group is it most important to have information on the wine ingredients disclosed on the label? a) Consumers: 73 b) Retailers: 0 c) Wine Industry: 3 d) Government: 9 e) Advocacy Groups: 8
8) For which group is it most important to have information on the sustainability of wine disclosed on the label? a) Consumers: 77 b) Retailers: 4 c) Wine Industry: 13 d) Government: 0 e) Advocacy groups: 13
9) Which group needs to be most involved in the process of developing wine label information, so that it is seen to be communicating 'the truth?' a) Retailer groups: 5 b) Industry Groups: 41 c) Governments: 0 d) Advocacy Groups: 6 e) All of the Above: 62
10) What groups should lead the development of 'truth telling' labels? a) Retailer Groups: 5 b) Industry Groups: 55 c) Governments: 11 d) Advocacy Groups: 4 e) All of the Above: 37
11) Should disclosure labeling be standardized on a global or regional level? Should it be voluntary or mandatory? a) Global and Voluntary: 8 b) Global and Mandatory: 17 c) Laws and Regulations: 19 d) All of the Above: 46 e) None of the Above: 10
"From screwcaps and labels, to bottle weights, POS and marketing materials, and much more, the festival remains a treasure trove of information for the wide-eyed and inquisitive." - Anthony Gismondi
