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Young, affluent urban professionals attend Playhouse Winefest

The 25,000 wine lovers and trade who flock to the Playhouse Winefest, widely regarded as “the best wine show on the continent,” are young, affluent professionals who purchase on average 4 bottles of wine per month and visit restaurants an average of 4 times.  Their primary reason for attending the festival is to “discover new wines.” The average age is 39 while 33.7 percent are 35 or younger. Vancouver has a highly developed, educated wine market that is considered to be three to five years ahead of North American wine trends.

The festival offers fully integrated sponsorship opportunities and benefits and will be pleased to develop a proposal tailored to your business. Next year's festival is March 28 - April 3, 2011.

To discuss partnerships for this year or next, contact:


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2010 Public Demographics

2010 Trade Days Conference Demographics

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It is on the A-list of global wine events... regarded by most producers, importers, journalists and wine-loving consumers as the best show in Canada and among the best in North America.
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