REACH NORTH AMERICA'S MOST SAVVY WINE MARKET
Young, affluent urban professionals attend Playhouse Winefest
The Vancouver Playhouse International Wine Festival offers unparalleled opportunity to reach 21,500 of North America’s most savvy wine drinkers. The wine lovers and trade who flock to the Playhouse Winefest, widely regarded as “the best wine show on the continent,” are young, affluent professionals who spend an average per month $152 on wine plus $426 dining out. Their primary reason for attending the festival is to “discover new wines.” Their average household income is $107,000 and average age is 39, while 29.3 percent are 30 or younger. Vancouver has a highly developed, educated wine market that is considered to be three to five years ahead of North American wine trends. The Playhouse Winefest, which was founded in 1979, is a major catalyst behind this market.
The festival offers fully integrated sponsorship opportunities and benefits and will be pleased to develop a proposal tailored to your business. Next year's festival is March 23-39th, 2009 To discuss partnerships for this year or next, contact:
Visit our 2007 Festival Demographics
View our full sponsor list
